Thursday, February 5, 2009

Super Bowl Ads

Commercial Analysis: The horse shows off.
Company: Budwiser.
Target Audience: Adults 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.
How were camera shots and editing used to enhance the message? The horse being a leader?
What is the slogan/message for the company? "A Great American Leader"
Was the message effective? Why or why not? Yes. Alot of people liked this commerical.

Commercial Analysis: Gives man super powers.
Company: Doritos.
Target Audience: All ages & genders.
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.
How were camera shots and editing used to enhance the message? The man eats a chip and gets money and womens clothes to fly off.
What is the slogan/message for the company? Doritos are that good.
Was the message effective? Why or why not? Yes. many people like Doritos and this commerical.

Commercial Analysis: Man courts girl for date.
Company: Taco Bell.
Target Audience: All ages and gender.
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.
How were camera shots and editing used to enhance the message? Man is fast with food.
What is the slogan/message for the company? "Taco Bell. Think outside the box"
Was the message effective? Why or why not? Yes. The ratings where high.

Commercial Analysis: Guy visited by Death.
Company: H&R Block.
Target Audience: Tax Payer's.
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.
How were camera shots and editing used to enhance the message? The thunder & fog.
What is the slogan/message for the company? "I've got perople"
Was the message effective? Why or why not? Yes. It had an average rating.

Commercial Analysis: Guy uses skiing & other skiiers as an example of drinkability.
Company: Bud Light.
Target Audience: Adults 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor.
How were camera shots and editing used to enhance the message? Drawings to explain drinkability.
What is the slogan/message for the company? "The difference is drinkability"
Was the message effective? Why or why not? Yes. People like Bud Light.

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